Read original article on: Variety
Pluto TV is a newcomer among the over-the-top content streaming services led by the likes of Netflix and Amazon Prime, offering a centralized cable-TV-like programming grid that essentially repackages online videos from various sources for easier browsing. Relatively unknown, the Los Angeles-based startup made headlines last week with a new partnership with Hulu.
Under the distribution deal, Pluto TV has access to everything Hulu makes available on its free, ad-supported website, which includes current-season broadcast fare from ABC, NBC and Fox. CBS seems to be the only broadcaster holding out for now, which makes sense considering it has been aggressively pushing for its own “CBS All Access” standalone subscription service, going as far as pulling some of its old content off Netflix.
Overall, this seems to be a win-win situation for both parties. Pluto TV gains access to a great amount of quality content, significantly raising its profile as an OTT service, while Hulu gets to put its content on yet one more platform, along with the ads it serves. Moreover, the TV content from Hulu looks like a natural fit with Pluto TV’s linearly curated presentation. As the OTT space continues to evolve, we expect to see more partnerships between content providers and platforms.
