What Happened
Earlier this week, Twitter unveiled event targeting, a new ad tool that aims to help brands and marketers reach users tweeting about major live events like the Super Bowl, Grammys, or the FIFA World Cup in real time. Previously, brands interested in targeting those audiences would have to manually set up the targeting metrics with specific hashtags, keywords and accounts that vary from event to event, a tedious process that this new tool promises to simplify and automate.
What Brands Should Do
Twitter has long dominated the social chatter on live events, and this new tool just made it a lot easier for brands to capitalize on the intense buzz around major events to reach the most engaged audience. Different events also reflect various user interests in sports and entertainment, which brands can also leverage into their targeting efforts.
Source: Marketing Land
