What Happened
Now that all prime members can get their own dash buttons, Amazon is expanding the program from 18 brands to include a total of 29 different brands, adding new household names such as Orbit, Smartwater, and L’Oreal. Moreover, the ecommerce giant is also offering credit refund for the first Dash button purchase to incentivize users to try out the physical “one-click buy button”.
What Brands Should Do
With the new expansion, Dash Buttons now cover more than 500 CPG products for Amazon shoppers to purchase with a simple press. As we previously wrote, any brands with a regularly-replenished consumer product would be wise to get on board now and develop their own branded buttons to cultivate a long-term relationship with consumers.
Source: 9to5 Toys
