What Happened
Last week Twitter quietly unveiled a new feature that allows simple, two-answer polls to be natively embedded into Tweets. Only select accounts have been granted access to this new feature, according to Twitter, but many major brands, especially those in sports, are already using the new tool to engage with their followers with simple, fun questions. The polls are visible on the desktop and mobile apps for 24 hours by default, with voting results only revealed after the polls expire.
What Brands Need To Do
This feature offers brands a new, low-barrier way to engage with their fans on Twitter, while also giving brands a chance to receive direct feedback. Besides, brands can also use this new tool to organize simple Twitter contests. For instance, last Friday, Tesco unveiled a pick-your-favorite cookie poll that also promised winners digital coupons. As social commerce continues to gain momentum, this new poll feature could play an important supporting role in engaging online shoppers, and brands of all types would be wise to start experiment with it.
Source: Marketing Land
