What Happened
YouTube Gaming continues to catch up with its archrival Twitch with an Android app update, which adds paid subscriptions, called “sponsorships.” For a monthly fee of $3.99, sponsorships let users go ad-free and unlock exclusive content from their favorite streamers. Moreover, the new update also lets users broadcast directly from their mobile devices, largely simplifying the set-up process.
Industry Impact
As YouTube gradually closes the gap between its gaming division and Twitch, these new features, especially the “sponsorships,” give gamers some incentives to put up their content on YouTube Gaming, as it does not require exclusivity as Twitch does. And with the proliferation of content, YouTube Gaming should be able to attract more eyeballs, which, combined with the vast amount of user data that Google has, offers brands and advertisers a great platform to target millions of young millennials that make up the gaming community.
Source: The Verge
