What Happened
MTV is ready to push deeper into immersive videos and plans to live stream the entirety of its upcoming Europe Music Awards (EMA) this Sunday. Fans can stream the 360-degree live feed with the MTV mobile app, or even turn it into a VR experience if they happen to have a Google Cardboard headset.
Market Impact
As a youth culture-oriented brand, MTV is no stranger to live streaming. Earlier this year, the network live streamed the red carpet portion of the VMAs with 360-degree VR technology. In addition, it also used popular video social network Vine to capture and spread the viral moments of the VMAs. Its willingness to experiment with new technologies and embrace emerging media platforms makes it stand out in today’s media landscape, and other brands, especially those wishing to reach a younger audience, should follow suit.
Source: The Verge