What Happened
Automaker Toyota has become the latest band to join in on the branded emoji craze and partnered with Twitter for to reach football fans. Positioned as “a digital tailgate cheer,” Toyota will launch a contest to encourage football fans to tweet its new campaign hashtag #letsgofan, which comes with a custom fan finger emoji. The automaker is also hoping that this would help drive fans to download FanMoji, a branded custom keyboard app that Toyota recently launched as a part of its new sports-centric campaign.
What Brands Need To Do
Twitter started testing hashtag-specific custom emojis earlier this year, with Coca-Cola providing the first branded emoji in September. From ABC’s TGIT lineup to brands like Dove and Starbucks, those mini digital stickers that reward consumers for tweeting out branded hashtags are quickly proliferating across the twitterverse, offering brands a good visual signifier to engage the fans with.
Source: Digiday
