What Happened
Earlier today Facebook introduced a new targeting tool named Audience Optimization for brand publishers to improve their organic reach. Now with each post, content creators will be able to tag the targeted audience by interests, demographics, or geography, and Facebook will prioritize the posts in their followers’ news feeds accordingly. They will also have the option to restrict the visibility of certain posts from audiences that would not find the content relevant, based on gender, location, and language. Facebook says it is gradually rolling out the tool to all English-language Pages over the next week.
What Brands Need To Do
This new tool gives brands a free and simple way to improve their content targeting on Facebook. Brands can use it to ensure that posts that resonate with niche Facebook communities, such as TV fans or sports fans, can seed into those communities to maximize the content reach and engagement. Therefore, brands publishing content on Facebook, especially those with a targeted audience in mind, should definitely start utilizing this new tool.
Source: Marketing Land
Header image courtesy of Facebook Media
