What Happened
On Wednesday, messaging app Kik introduced branded GIFs to its platform, as an extension of its emoji keyboard. The first two brands that signed on are Paramount Pictures and WWF, which will start providing GIFs of Zoolander 2 and cute animals, respectively, for Kik users. Kik says it will open the initiative to more partners over the coming months.
What Brands Need To Do
Stickers have become an important monetization tool for some messaging platforms. For example, LINE, a messaging app popular in Japan, made $75 million from its user-generated sticker market in its first year. Kik’s new support for branded GIFs should provide a great way for brands to engage more naturally with users with fun branded content.
Source: Marketing Land
Header image courtesy of Kik
