What Happened
As the usage of ad-blockers continues to grow, some online publishers, such as Forbes, GQ, and most recently Wired, are fighting back by denying access to their content and asking readers to turn off ad-blockers. So it’s only a matter of time before someone makes a browser extension that can block the anti-adblock technologies those sites employ. Available now on GitHub, this “Anti-Adblock Killer” is compatible with all major browsers and promises users the ability to click through websites that would normally deny their access while keeping their ad-blockers on.
What Brands Need To Do
While it remains to be seen whether this Anti-Adblock Killer will catch on, its arrival nevertheless signals an acceleration in the market trend of ad avoidance where consumers are actively trying to avoid ads by enabling ad-blockers or turning to ad-free subscription services, making it harder for brands to reach mobile consumers. Therefore, brands need to provide added value to their marketing in order to earn consumer attention.
For more information on how brands can fight the increasing usage of ad-blockers, check out the Ad Avoidance section in our Outlook 2016.
Source: The Next Web
Header image courtesy of reek.github.io/anti-adblock-killer/
