What Happened
As part of its St. Jude Dream Adventures campaign, travel booking site Expedia worked with its agency 180LA to create a live 360-degree video installation for children battling cancer at St. Jude Children’s Research Hospital in Memphis, Tenn. The installation filled the walls of a room with projections of 360-degree live views of exotic locales such as a national park in Argentina, the Monkey Jungle in Florida, and the Great Maya Reef in Mexico. Some Expedia employees were on location as virtual tour guides to show the kids the sites. You can watch the wonderful experiences those kids had on the campaign’s YouTube playlist.
What Brands Need To Do
Expedia is commendable for utilizing 360-degree live videos in this well-executed campaign for a heartwarming cause. Beyond this use case, such interactive installations also allow brands to engage consumers with an immersive experience that doesn’t require a bulky VR headset. For example, travel and hospitality brands could virtually transport customers to exciting locations to inspire travel and vacation destinations, whereas auto brands may use this technology to devise simulated test drives on advantageous and scenic routes.
Source: AdAge
Header image courtesy of Expedia’s YouTube Video
