What Happened
Facebook has been steadily building out its video products to attract content creators and compete with YouTube for the huge ad spending shifting from TV to digital videos. Now, the social network has updated its video data dashboard to give brands daily breakdowns of video views, which include the three key metrics – total views, total time spent on a video, and the number of times the video was viewed for at least 10 seconds – that Facebook introduced in February to enhance its video measurement.
What Brands Need To Do
This new daily breakdown of video views can offer brands a more granular look at how their video content is performing on Facebook and better inform their digital video strategies. As Facebook continues to improve its video ad products, brand advertisers should also consider reconfiguring their digital ad mix and diversifying the video platforms they choose.
Source: The Next Web
