What Happened
Samsung is adding the Ask Experts service to its S Health App which promises to connect users to healthcare experts in their local areas. Only available in South Korea at the moment, the service will allow users to ask questions and get advice from local professional health consultants via text, phone, or a simple search, according to Samsung.
What Healthcare Brands Need To Do
By integrating this kind of conversational service into its app, Samsung provides users with an on-demand healthcare tool that caters to mobile users’ increasing usage and fondness of messaging apps. As more services become available through conversational platforms, healthcare and pharmaceutical brands should consider moving into the space to make their services and products more easily accessible. Boston Children’s Hospital, for example, launched an Alexa skill earlier this year for answering questions about children’s health and has plans to further integrate the voice-activated digital assistant from Amazon into its services.
For more information on how brands can navigate the new rules of discovery and other challenges they may encounter on conversational platforms, check out the Conversational Interfaces section in our Outlook 2016.
Source: The Verge
