What Happened
Twitter and Sling TV are expanding the ways users can interact with their services as they add support for voice-activated digital assistants. Twitter developed an Alexa Skill that leverages Amazon’s voice assistant service to let users hear trending topics, top tweets, notifications, and more. Sling TV has integrated with Cortana, Microsoft’s voice assistant service, on Windows 10 devices to allow users to search for specific shows or channels via voice commands.
What Brands Need To Do
Conversational interfaces have been gaining traction and voice-based interfaces in particular are changing the way consumers interact with their gadgets, creating a new paradigm for human-computer interaction. Therefore, brands should take a cue from Twitter and Sling TV and start exploring how to integrate your brand’s service into this type of interface.
For more information on how brands can take advantage of the rise of conversational interfaces, please check out the Conversational Interfaces section in our Outlook 2016.
Sources: Tech Times & Engadget
