What Happened
Amazon has refreshed its Echo Dot product with a cheaper price and wider availability as the ecommerce giant looks to push its digital assistant service Alexa into more homes. The updated Echo Dot is priced at just $49.99, down from $89.99 and it is now available to all U.S. consumers to purchase from Amazon’s website. Previously, Amazon limited Dot’s availability by only allowing users to order it via Alexa. Besides the U.S., Amazon will also release the full Echo lineup in the U.K. and Germany as well.
What Brands Should Do
On Wednesday morning, Amazon announced that the number of available Alexa Skills has grown by three times since June to over 3,000, which shows great interest from developers and brands as they race to conquer the era of voice-based brand-customer interactions. For additional insight on how brands can effectively reach consumers on conversational interfaces, please check out the first section of our Outlook 2016.
The Lab has extensive experience with building Alexa skills and helping brands navigate the new realities that conversational interfaces are set to bring. If you’re interested in learning more, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: The Verge
