What Happened
Twitter-owned live-streaming platform Periscope on Tuesday introduced a VIP program, offering popular broadcasters on its platform additional support and recognition. Any Periscope user that meets its VIP requirements for follower number, average views, and post frequency can enroll in the program for free to receive the VIP benefits. Besides special profile badges that denote their VIP status, enrolled broadcasters will also enjoy boosts in content visibility, such as being featured on a Suggested User List of sorts, as well as additional resources and support from Periscope to increase the quality of their content.
What Brands Need To Do
A recent study from Brandlive shows that 44% of companies created live video content in 2015. As Twitter opens up Periscope for monetization, brands gain new opportunities to work with popular content creators and influencers to reach an online audience in real time. If your brand is active on Periscope and has amassed enough followers to qualify for VIP status, then it is a no-brainer to enroll in the program and take advantage of the benefits that Periscope is offering. If not, this VIP program should make it easier for brands to scout key influencers for sponsored livestreams.
Source: VentureBeat
