What Happened
PayPal has integrated with Siri to let iOS users send and receive payments via voice command. The feature is available for PayPal app users in 30 countries starting Nov. 10 and supports a variety of languages. This capability is made possible thanks to Apple’s recently launched SiriKit, which allows developers to integrate Siri with their apps in iOS 10. Payment is one of the six types of functions that SiriKit currently supports, which also includes messaging, photo, and restaurant reservations. Other third-party apps that have integrated with Siri so far include Lyft, LinkedIn, and PayPal subsidiary Venmo.
What Brands Should Do
This update continues the trend of conversational interfaces that has been proliferating consumer tech devices. As more brands embrace digital assistants and chatbots in order to better serve their customers, brands that wish to stay ahead of the curve should start working with developers to figure out how to improve the customer experience with hands-free, voice-based interactions.
For additional information on how brands can effectively reach consumers on conversational interfaces, please check out the first section of our Outlook 2016.
Source: VentureBeat
Header image courtesy of PayPal’s YouTube
