What Happened
Uber has acquired a New York-based startup Geometric Intelligence to launch its own in-house research team that focuses on artificial intelligence development, according to The New York Times. This move not only reaffirms Uber’s dedication to improve its algorithms for more efficient routing and ride-sharing, but also signals the company’s growing ambition in developing autonomous vehicles and driverless solutions, to which sophisticated AI and machine learning tools will be crucial.
Why Brands Should Care
As conversational interfaces and cloud-based solutions rise to prominence, AI and machine learning are quickly becoming a hot topic among the tech and ad industries, especially in regard to how they would transform the way we analyze data and extract insights. Already, we are seeing companies like IBM and Oracle integrating their respective machine learning-powered solutions into marketing products, promising profound impact on consumer expectations and brand-consumer interactions.
This is a topic we will be diving into in details in our upcoming Outlook 2017 report. Please check back in early January to read more of our take on this hot industry trend.
Source: The New York Times
