What Happened
GE has unveiled a futuristic circular lamp that will be able to respond to voice command thanks to its integration with Amazon’s Alexa. Essentially an Echo Dot with a funky LED light hoop on top, the lamp also comes with a speaker that allows Alexa to respond to your requests and commands, as well as built-in voice control over the lamp. GE says it is expecting to ship this product in Q2 2017.
What Brands Should Do
As Amazon started allowing third-party companies to build Alexa into their own products, We expect to see more Alexa-enabled smart home and IoT devices in the coming months. This would no doubt push conversational interfaces more deeply into consumer’s daily lives, upending the way that consumers interact with digital devices and creating a new paradigm for brand-consumer interaction. As Amazon continues to expand the underlying deep learning technologies to more services, it is time for brands seeking to stay ahead of the digital curve to start exploring how incorporating conversational interfaces may help improve the customer experience.
The Lab has extensive experience with building Alexa skills for brands. If you’re interested in learning more about this or have a client opportunity, please reach out to our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: The Verge
Lead image is a promotional image courtesy of GE
