What Happened
For its upcoming Super Bowl campaign, Intel is aiming to get football fans involved to create a 360-degree video spot. The company launched a social push to get fans to visit experiencemore.intel.com to submit a selfie and create a frame featuring Tom Brady. The best images will be incorporated into a 360-degree video to be released on Feb. 5 as part of its Super Bowl campaign, which also includes a TV spot showing Brady going about his day from every angle using Intel’s 360 replay technology.
What Brands Need To Do
With 360 video content gaining traction among consumers, it is important for brands to start working closely with content creators to produce engaging and immersive content. The crowdsourcing approach that Intel took helps establish a more intimate connection with the consumers through the personalized experience. Brands wishing to stay ahead of the curve need to take a cue from this initiative and start developing immersive content that can engage their audience in innovative and fun ways.
How We Can Help
Our dedicated team of experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.
Source: AdWeek