During the opening moments of last night’s Super Bowl halftime show, a fleet of over 300 drones amazingly swarmed and swirled in a smooth, coordinating manner to form various background images such as the U.S. flag to support Lady Gaga’s performance. The drones, dubbed “Shooting Star” and launched by Intel last year, are a foot across and weigh just eight ounces. The performance is coordinated by a central computer that can do unlimited UAV animations in three dimensions.
IBM wasn’t the only companies that brought drones to the Super Bowl broadcast. Amazon also teased its “delivery by drones” Prime Air service in its Super Bowl ad last night, telling customers to “look for it soon.” Previously, Intel has worked with Disney to deploy this drone fleet for performances at the Disney World at Orlando.
What Brands Need To Do
This marks a high-profile debut of drones for entertainment use on national television and heralds the great potential that drones are set to unleash across major industries including entertainment, logistics, travel, and agriculture. For brands in those industries, now is the time to start exploring the new use cases that coordinated UAVs can unlock and figure out how drones may be integrated into your services and content production. As drone fleet management continues to mature, we expect to see more interesting and exciting use cases of drones to emerge for brands to take advantage of.
Header image courtesy of Intel’s YouTube
For its upcoming Super Bowl campaign, Intel is aiming to get football fans involved to create a 360-degree video spot. The company launched a social push to get fans to visit experiencemore.intel.com to submit a selfie and create a frame featuring Tom Brady. The best images will be incorporated into a 360-degree video to be released on Feb. 5 as part of its Super Bowl campaign, which also includes a TV spot showing Brady going about his day from every angle using Intel’s 360 replay technology.
What Brands Need To Do
With 360 video content gaining traction among consumers, it is important for brands to start working closely with content creators to produce engaging and immersive content. The crowdsourcing approach that Intel took helps establish a more intimate connection with the consumers through the personalized experience. Brands wishing to stay ahead of the curve need to take a cue from this initiative and start developing immersive content that can engage their audience in innovative and fun ways.
How We Can Help
Our dedicated team of experts is here to guide marketers through the distribution landscape. We work closely with brands to develop sustainable content strategies to promote branded VR and 360 video content across various apps and platforms. With our proprietary technology stack powered by a combination of best-in-class VR partners and backed by the media fire-power of IPG Mediabrands, we offer customized solutions for distributing and measuring branded VR content that truly enhance brand messaging and contribute to the campaign objectives.
If you’d like to learn more about how the Lab can help you tap into the immersive power of VR content to engage with customers, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Virtual and augmented reality technologies were the star of the show at Intel’s annual developer conference on Tuesday. Intel announced a series of new VR and AR initiatives that mark the company’s full-speed charge into the VR and AR fields.
• To begin with, the company unveiled an all-in-one VR headset named Project Alloy, which packs everything – from cameras to battery, sensors to input controls – into the wireless headset without the need for a PC or smartphone to power it. Alloy will also be integrated with Microsoft’s Windows Holographic platform, allowing it to run holographic apps much like a HoloLens.
• Intel is launching a VR studio in Hollywood dedicated to producing 360-degree sports and entertainment experiences. The studio will utilize Intel’s 360 Replay technology, which was employed in the NBA Finals this year to showcase the action from all angles.
• Intel announced it is working with Microsoft to bring the augmented reality experience generated by HoloLens to Windows 10 PCs, which are expected to work with a head-mounted display and run all Windows Holographic applications starting next year.
Why Brands Should Care
Intel is diving deeper into the VR and AR fields because it plays to its strength, namely making chips with high processing power needed to run VR and AR devices. These initiatives inject some momentum into the development of VR and AR technologies and push them one step closer to mainstream consumer adoption. As more and more consumers become familiar with these types of immersive and interactive content, now is the time for brands to start working with content creators to develop branded VR and AR content.
The Lab currently has three VR headsets and a HoloLens ready for demo. Come by the Lab and request a demo to see how engaging and magical VR and AR experiences can be, and understand why consumers would be excited by them.
Sources: various sites as cited in article
Intel has become the first brand to publish on Facebook’s Instant Articles as the brand seeks to reach more people with its branded content. Starting in 2012, the company has been operating a tech-focused digital publication, iQ, to showcase its expertise in cutting-edge technologies and build its brand equity. Now, Intel has started posting content from iQ on Facebook using Instant Articles which does not restrict brands from publishing content as long as they have an existing publishing operation that puts out content that meets Facebook’s standards on a regular basis.
What Brands Need To Do
According to Intel, the U.S. editions of iQ reach its one to five million monthly readers mostly through paid social distribution. So it makes perfect sense for Intel to take advantage of the fast-loading publishing program to make their branded content easier to access on Facebook. Brands looking to distribute their branded content on social channels should take a cue from Intel and start exploring Instant Articles, whereas brands that simply wish to make their ads load faster and provide a better user experience can look into Facebook’s Canvas ads, which are basically “Instant Articles for brands.”
Read original story on: TechCrunch
Intel just shrank an entire PC desktop, minus the monitor, down to a thumb drive-sized stick. The Windows 8.1-based Compute Stick contains a quad-core Atom processor, 32 GB of storage, 2 GB of RAM, along with standard Wi-Fi and Bluetooth support. It will retail for $149, early this year. With PC at such a portable size, one could say that computers would be the next wearable.
In related news, Intel is also diving deeper into wearables with the new Quark SE chip, which targets targeting makers building wearable devices.
Read original story on: The Verge
Intel will replace Texas Instruments as the new supplier of process chips in a revamped version of Google Glass. The new version, reportedly coming next year, will also be equipped with longer battery life, as well as a reduced price tag. As Intel dives deeper into wearables, it will be interesting to see if such a redesign will finally help Google Glass to break into mainstream.
MindMeld, an app that’s considered something of a futuristic computing system, received a very large investment from Samsung, Intel, and Telefónica. Dubbed ‘Siri on steroids,’ MindMeld can listen to an eight-person conversation and suggest information that the speakers involved might want to see, before they know they want to see it. Users have, until now, responded well to apps like Google Now that sift through personal data to provide useful info at the correct time and place, but MindMeld takes it several steps further. It’s easy to imagine that the app’s future will include TV screens and telephones that listen in on every conversation and suggest a recipe with, say, a particular brand’s food product included, or a similar TV show on a particular network, or a new movie being released that week – the possibilities go on and on. How consumers will respond to the subtle – and perhaps not as subtle – branding and advertising possibilities of such a technology will need to be fleshed out as it grows, but for the time being it’s important to note that tech companies are, quite literally, buying into the notion of “anticipatory computing” as the next major step forward in the way content and information are delivered to consumers.
Prepare to be watched while you watch. Intel Media GM, Erik Huggers, has revealed that Intel will launch a set-top box this year to power an Internet television service including live television, on-demand, catch-up television, and apps. Hopes are high for the quality of the service, but concerns over privacy have already been voiced, as the box will feature a camera, which is rumored to be used to target advertisements to users. Advertisers have been excited for some time about this type of targeting technology, and this box could be a strong first step towards integrating it into home TV setups.
Marketing and quad-core processors don’t necessarily go hand in hand, but Intel’s chips actually power many of today’s smartphones, tablets and computers which allow us to enjoy the high-tech media experiences of today. Intel enables robust gaming on tablets and is responsible for the shrinking computers as processors get smaller and smaller. They’ve also forged an interesting partnership with Comcast to power second screen viewing. Needless to say, we were at the press conference to take some notes.
Smartphones: Intel is taking a crack at the emerging smartphone market in developing nations with their new Atom chip, Z2420 which is 1.2 GHz and optimized to run Android apps speedily. Acer and Lava will develop the hardware for these phones in the future.
Tablets: The first quad-core Atom chip, dubbed “Bay Trail” comes to Windows 8 and Android tablets later in 2013. Better battery life, cheaper prices and twice the performance of the previous generation.
PCs: Releasing new 7W Core processor shipping to manufactures today. Allows for devices to be 20% thinner with superior performance. Also releasing 4th generation Core for ultrabooks which can accomodate 13 hours of battery life and an ultrabook that’s less than a half inch thick. Wow.
Perceptual Computing: Intel is developing a package in partnership with Nuance that allows for more natural interfaces incorporating voice controls, facial recognition security systems, eye tracking and more.
Comcast Partnership: Intel will be partnering with Comcast to let customers view live and on-demand TV on Intel-powered device via Intel Puma 6MG-based XG5 multiscreen video gateway.
Being a veteran attendee of CES, it is inevitable that each year someone asks me what I thought was the most amazing thing I saw at the show. And each year, I can usually point out one interesting piece of tech that fits into that category. Year after year there are invariably a few items that cause we merry geeks to circle around them ooh-ing and ahh-ing with avarice in our eyes.
This year, however was different. What struck me most this year was not to be found in a piece of super-slick technology (though there were a few), but rather something surprising. The industry as a whole seems to have undergone some radical rethink and rallied itself around a few core technologies and concepts. Rather than the chaotic grab-bag of offerings that we are usually presented with, something has galvanized the industry to get their products into some sort of alignment.
Could it be the sudden revelation that what really matters is the content? Continue reading “The new age of media distribution”