What Happened
On Friday, Capital One launched “Eno,” a text message-based chatbot for handling basic banking tasks such as checking account balances, managing credit card payments, and reviewing recent purchases and payment history. The bot is now available to a limited number of customers, with further roll-out planned for the coming months. According to Capital One, “Eno” is the first natural language SMS chatbot created by a U.S. bank. Last summer, Singaporean bank DBS launched a chatbot to let customers handle basic banking tasks via text.
What Brands Need To Do
This is not the first time Capital One has experimented with conversational interfaces. Previously, the McLean, Virginia-based bank announced an integration of its banking app with Alexa to allow customers to handle their banking needs via voice command. According to a report from analytics firm VoiceLabs, about 33 million voice-first devices will be in circulation by the end of 2017. Therefore, It is up to brands to figure out their brand voice and incorporate conversational tools into their services to provide a better customer experience.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The NiroBot we built in collaboration with Ansible for Kia is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: 9to5 Mac
