What Happened
Vector Media and beacon solution provider Gimbal have announced a partnership that will upgrade Vector’s transit advertising network to incorporate proximity marketing services. Through this partnership, Gimbal will provide “both geofencing and beacon technologies” for the 500 buses in Vector’s nationwide network, adding new targeting capabilities for out-of-home ads.
What Brands Should Do
For brands that are looking to take their OOH campaign into the mobile age, hit a wider than usual cross section of a city, and connect with today’s mobile-first consumers, this new initiative between Vector Media and Gimbal provides a great example of how proximity technology can add a contextual layer to non-digital ad formats with added value to engage with the audience.
Source: ScreenMedia Daily
Header image courtesy of Vector Media’s Twitter
