What Happened
Google is expanding the reach of its voice assistant service to a lot more devices as it continues to compete against Amazon’s Alexa in conquering the emerging conversational market. Starting this week, Google is starting to roll out Google Assistant to every Android phone, 6.0 and up, for U.S. users. The voice assistant feature was previously confined to the Google Pixel phones and Google’s smart speaker Home. Google says the gradual roll out will take weeks and will replace the existing “OK Google” voice command features on many Android phones.
What Brands Need To Do
This roll out will no doubt get Google Assistant into the hands of more mobile users and further familiarize mainstream consumers with the rising AI-powered conversational services. With Alexa dominating the IoT devices at this year’s CES and more and more brands embracing virtual assistants and chatbots to improve customer service, brands need to start developing a conversational strategy to figure out how conversational interfaces may improve your customer experience.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The “Miller Time” Alexa Skill we developed with Drizly for Miller Lite is a good example of how Dialogue can help brands build a conversational customer experience, supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on conversational interfaces, or to leverage the Lab’s expertise to take on related client opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: Ars Technica
