i.TV Purchases GetGlue

After failing to partner with Viggle, GetGlue has found a new partner in i.TV. i.TV is best known for its TV guide system, as well as its access to the business space and console platforms. The goal, it seems, is to bring the very engaged, second screen television audience into contact with the brand power that i.TV has, and to bring both platforms together into a best-of-both-worlds, second screen branding experience. If i.TV utilizes GetGlue’s technology to its full potential, there’s no reason to doubt the capability of the new platform; nonetheless, that’s a pretty big “if.” This is worth watching over the coming months, to see if it reaches its full potential.