IPG Lab interviews Wesley Barrow, Chief Revenue Officer at Nomi on how their proximity platform is reshaping marketing and operations in retail.
Category: The Trigger
Gaming Week: The Trigger+ Steam
Internet of Things Week: Fitness Wearables
Fitness wearables have grown from a niche experiment to a billion dollar industry in 2014. Hear some of the key trends and what marketers need to know to connect with this growing audience.
Internet of Things Week: Fitness Wearables
Fitness wearables have grown from a niche experiment to a billion dollar industry in 2014. Hear some of the key trends and what marketers need to know to connect with this growing audience.
The Trigger: Facebook Decline, Xbox Kinect, Twitter Mute
The Trigger: Square Wallet, Apple Beats, LINE Growth
The Trigger: Google Shopping, #AmazonCart, Foursquare Split
The Trigger: Amazon Wearable Store, Pinterest Search, Tinder Ads
The Trigger+ Why Messaging Apps Are the New Face of Social
The new crop of mobile chat apps rose to popularity as low- or no-cost alternatives to texting, but over time many evolved into full-blown media portals, recognizing that media and content are fundamental to how we now share and communicate in conversation.
As streaming speed and bandwidth improved on the mobile web, chat apps kept pace. The messaging ecosystem now boasts over twenty apps with different social and sharing features that act as, essentially, “SMS+”, with group chats, video conferencing, voice calling, stickers, content sharing, and more.
Now, following Facebook’s acquisition of Whatsapp, it has become clear that these applications are more than a fad, and have immense promise as a new medium for brands to reach their audiences.
