Part of the Interpublic network, the IPG Media Lab identifies and researches innovations and
trends that will change the media landscape and how brands engage with their audiences.

Since 2006, the Lab has worked with our clients and with industry partners who can help them best adapt to disruptive change.


*IPG Mediabrands employees only

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Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels.

Annually, in partnership with Dynata, we survey 2,500 smartphone owners aged 16-74, asking them about their awareness, past and planned usage and perception of these innovation territories.

Click here to access*

*IPG Mediabrands employees only