The IPG Emerging Media Lab recently hosted a group of masters degree students from the USC Annenberg Program on Online Communities. The new program grooms leaders of social networks and virtual worlds. Lab staff led a brief tour and discussion on how emerging platforms such as social media are expanding (and complicating) opportunities for marketers to reach their target audience.
We’ll be announcing more details about our relationship with USC shortly, but see what a couple of the students had to say about the Lab on their respective blogs:
