Tag: Bizo

Following its acquisition of Newsle to get better at personalized news, with the potential of turning news feeds into a platform for native advertising within targeted professional circles. LinkedIn has continued to dive into the world of sponsored ads by inking an $175 million deal to buy Bizo, a business-focused marketing firm. Given that one of the fastest-growing ad products on LinkedIn, or social media in general, is sponsored updates, this acquisition can be seen as a follow-up in the company’s ongoing efforts in mobilizing its platform for branded content.