After nearly three years managing the social media and healthcare practices at the Lab, Raquel Krouse recently joined the Initiative Media team as SVP, Director for Prophesee social solutions, the agency’s social media unit. We sat down to talk about her new role, and how Prophesee aims to give brands better ways to listen and engage consumers online.
Q: You’ve done exciting work in social media over the past few years; how does Prophesee fit into the social media narrative?
A: When talking about developing a social media strategy, I’ve always stressed listening as an essential first step. But it’s really about active listening. Prophesee not only provides solutions to monitor online chatter, but also provides the services to help brands understand and effectively act upon online buzz.
Q: What’s different about Prophesee, and why now? Continue reading “Prophesee: Engaging consumers online”
