Travelocity made headlines this week when it revealed the metrics of its Chatroulette marketing campaign and declared the site to be a successful platform for reaching consumers. Other early pioneers of Chatroullette ad experimentation include Burger King, which used its King character to give users coupons, and French Connection which actually asked users to prove that they successfully seduced someone on the site to earn store gift certificates.
According to Travelocity, the company received 350,000 impressions and had 400 conversations with potential consumers who chatted with “chat specialists” that use the popular Travelocity gnome mascot as their avatar. During non-business hours the company kept the cameras rolling and left the gnome to his own devices– holding up signs with messages like “Traveling from person to person doesn’t count. Travelocity.com.” Continue reading “Travelocity: Chatroulette marketing a success”
