Few things are as unnerving as an organization publicly improvising a PR strategy in the face of unexpected calamity. With BP, it took weeks to strike a sincere apologetic tone and admit wrongdoing. During the 2008 election when the Bristol Palin pregnancy story broke, it took the McCain camp a few days to refine the story of how the vetting process unfolded.
By most standards the Apple Gripgate saga that has Silicon Valley buzzing since the iPhone 4 launch is a mild calamity, but it looks to be getting worse. Consumer Reports unleashed an in-depth scientific test this week indicating the iPhone 4’s antenna is flawed in a way no other previous iPhone antenna has been, and is prone to dropping calls when the phone is gripped in the lower left corner. The reviewer would not recommend the phone and openly calls for Apple to provide consumers with free phone coverings (which does fix the problem) or some alternate solution.
Perhaps most alarmingly, the report calls Apple’s credibility and honesty into question. Continue reading “Apple’s Gripgate saga deepens”
