Facebook Incorporates Third Party Data Targeting

Facebook is expanding its custom audiences tools to let advertisers target based on information from third party sites like Datalogix, Epsilon, Acxiom, and BlueKai. This means a car company, for example, could target users on Facebook that have been ID-ed by third parties as being in the market to buy a new car.  While privacy advocates will likely sound the emergency alarm, it’s an opportunity for big brands to increase efficiency and spend money on users likely to return the favor.  

Mobile Accounts For 1/5 Facebook Ad Sales

It looks like Facebook is having more success monetizing mobile according to some figures from Kenshoo Social. According to the report, 1 in 5 dollars in ad spend goes toward mobile with a more costly CPC as well. Spend is predominantly on iOS tablets but Android dominates the smartphone market. Mobile display will satiate most brands for the time being, but expect the social Giant to deliver more mobile-specific ad products in the future. Check the one pager for the full results.