A new report by Initiative finds that shifts in the economic climate have created permanent shifts in consumer behavior. The report “Game Changer” provides marketers with insight on how brands can take advantage of changing values in their products and messaging. Some of the key findings included:
-Massive decline in trust of “establishment” (Further proof of what we’ve known for awhile, that consumers are trusting each other and online communities more than ever)
-Qualities such as “reliable,” “open” and “honest” are now valued more than “well-known” or “established”
-The Internet has become an “essential form of technology” for 75 percent of consumers surveyed, with mobile in second at 56 percent (interesting here was the 40 percent who said they are most likely to maintain spending on the Internet compared with other forms of technology and communication)Â Continue reading “Report: Recession changes everything”
