Following yesterday’s announcement that Amazon is expanding its same-day delivery program, Google and Barnes & Noble are joining forces to compete with their rival. Starting today, book buyers in selected urban areas can opt for same-day deliveries from local Barnes & Noble stores for orders placed through Google Shopping Express.
As its brick-and-mortar sales continue to decline, Barnes & Noble desperately needs to up its digital game to meet the shifting purchasing habits of book lovers and save itself from the threats posed by Amazon’s current dominance in online book shopping. How this alliance would challenge the online book market is still too early to tell, but it’s only logical that Google is now B&N’s new best friend.
