What Happened
At TechCrunch Disrupt on Monday, rapper Snoop Dogg announced his plan to launch a cannabis-themed media platform named Merry Jane. Described as “a lifestyle and information hub for anyone interested in marijuana,” the platform will be ad-supported while also tapping into the business side of the multibillion dollar marijuana industry with branding opportunities.
What Brands Should Do
Besides ads and possible brand sponsorships, the platform will also feature original content, including celebrity-penned articles, recipes, and even an original video series – something that all lifestyle brands should look into. As the marijuana legalization movement continues to gain momentum in the U.S., brands need to think about the emerging industry, and decide on which side of the issue to align themselves.
Source: AdWeek
