As Twitter continues to work towards going public, it’s trying harder to become intertwined with the television industry. On September 26th, NFL and Twitter agreed to a deal that would allow custom NFL video content to appear on Twitter, the first partnership of it’s kind. It falls under the umbrella of Twitter Amplify, Twitter’s advertising initiative that dates back to May, whose stated goal is to “amplify” the social TV conversation with real time, dual-screen sponsorships. The ultimate goal, for Twitter, is to provide a unique viewing experience that deepens engagement across the social network while increasing its potential value for future advertising and brand partners. And with content that’s as popular as the NFL, it appears as though they’re well on the way to doing just that.
Tag: nfl
NFL Unifies App Offerings
Unlike last season, NFL fans will have one app for all of their official football news and multi-media extras. Sponsored by Verizon, the new NFL Mobile app includes highlights, analysis, fantasy tools, and statistical updates for basic members, while Verizon customers can pay $5 for live coverage of Thursday Night Football, Sunday Night Football, Monday Night Football broadcasts. This merger of apps speaks to the overall goal of appealing to customers as well as brands – it’s much easier to target advertising and branded opportunities through one, widely utilized channel than through an app web. In one fell swoop the NFL unified its increasingly large mobile userbase under one roof.
