Tag: nielsen

Is Nielsen right on teens?

Posted on by Lab Team

teensaThe human brain loves outliers. It uses them to provide new perspectives on the norm. With this in mind, Nielsen’s recent How Teens Use Media report attempts to ignore outliers, and look purely at research to give a perspective of teen media consumption, and in so doing, attempts to portray a more grounded and non-biased perspective of teen behavior.

Unfortunately for Nielsen, bias is unavoidable, and their report ignores certain outliers to the detriment of its overall perspective. The report’s findings, covering all of Nielsen’s research properties, showcases the inability of non-integrated research to accurately portray the behavior of the most integrated generation. Continue reading “Is Nielsen right on teens?”

Horton hears a Hulu

Posted on by Lab Team

(iStock)Last week the NY times reported on the insanely divergent number of Hulu users reported by Nielsen and comScore, both reputable measurement firms.  Nielsen reported 8.9 million visitors to Hulu in March while comScore counted 42 million. Nielsen also shows Hulu losing audience in April while still managing to add video views, also known as streams.

So who is really watching Hulu? And why isn’t Hulu countering with its own measurement numbers; assuming they manage their servers, couldn’t they tell the world who is hitting those streams? Continue reading “Horton hears a Hulu”

Digital Signage Expo 2009

Posted on by Lab Team

This week I attended the Digital Signage Expo in Las Vegas.

Aside from attending sessions and roaming the floor, I attended TruMedia’s Proactive Marketing (PROM) kick-off, where Suzanne Alecia, OVAB President, Paul Lindstrom, SVP Nielsen OnLocation, and others discussed the value of measurement and how the efficient utilization of audience data will facilitate growth in this media platform. All underscored how accountability and audience measurement will play an important role in the development, growth, and survival of DOOH networks this year.

Mr. Lindstrom pointed out to the audience, consisting mostly of networks and providers, that for place-based networks to be in the buy, they have to be in the plan. Following the presentation I asked him to expand on this thought and explain what Nielsen doing to help agencies include DOOH ad networks into their planning processes and tools.

Find out what Nielsen recommends for DOOH marketers:

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