Tag: Online and offline

Starting today, Facebook will be able to target some of its advertising based on offline habits as a result of new partnerships announced today with Datalogix, Acxiom and Epsilon that will apply their records about purchase histories to Facebook’s Custom Audience’s product. Custom Audience allows advertisers identify Facebook users by their Facebook ID, phone number, or email, and now advertisers can match that information with data from these firms, gathered from customer loyalty programs. Businesses, Facebooks says, can now target categories like soda drinkers or auto intenders. However, as with any Facebook ad, the user can opt out at any chosen time.