What Happened
Timberland and Rite Aid have joined the growing list of retailers that incorporate proximity technologies into their stores. At its NYC flagship store near Herald Square, Timberland has enlisted CloudTags’ NFC technology to create an interactive in-store experience, where customers can simply tap a product tag against one of the tablets installed throughout the store to bring up more information about the item, as well as recommendations for similar products.
Rite Aid, on the other hand, has finished installing beacons in all its 4,600 stores across the states, and is preparing for one of the largest beacon activations to date. The company is looking to use beacons to push relevant information and value offers to customers in stores via its mobile app.
What Retailers Need To Do
Proximity technologies can be of great use to retailers in creating a shopping experience that bridges the digital and the physical. To better compete with fast growing ecommerce rivals, brick-and-mortar retailers should tap into these kinds of new technologies to create engaging in-store shopping experience that help drive store visits and improve online/offline attributions. For a more advanced look at how proximity technology can help retail brands, check out one of our recent Fast Forward editions.
Sources: Digiday & GeoMarketing
