Backplane formed to construct Lady Gaga’s online community: LittleMonsters.com. Now that their first effort is 1 million users strong, and has set the bar for online fan clubs, they are branching out in 2013 to build an additional 9 sites in the same style. Early adopters include Guns ‘n’ Roses and Conde Nast, brands with extremely strong online representation, creating opportunities for deep engagement on a standalone social network. Backplane and its investors are ready for a new facet of the Internet that capitalizes heavily on harnessing peoples’ passions.
Pinterest Launches Business Pages to Get Cozy With Brands
MySpace’s Bold Redesign
Report: Over 24% of the Web’s Top 10,000 Sites Now Use Facebook’s Official Widgets
ComScore US Internet Report: YoY, Pinterest Up 4000+%, Amazon Up 30%, Android Top Smartphone
Microsoft said to be in talks to acquire Yammer social network