Backplane Launches to Capitalize on Passions

Backplane formed to construct Lady Gaga’s online community: Now that their first effort is 1 million users strong, and has set the bar for online fan clubs, they are branching out in 2013 to build an additional 9 sites in the same style.  Early adopters include Guns ‘n’ Roses and Conde Nast, brands with extremely strong online representation, creating opportunities for deep engagement on a standalone social network.  Backplane and its investors are ready for a new facet of the Internet that capitalizes heavily on harnessing peoples’ passions.