Tag: SXSW15

SXSW 2015: Two Ways To Stream The Festival

Posted on by Lab Team

Read original story on: Forbes

Can’t make it down to Austin but still want to keep up with this year’s festival? Now you can stream it easily on your laptop or TV. Besides launching the online content streaming channel, SXSW On, to cover key events happening all around SXSW, the festival also partnered up with Roku to create a new dedicated SXSW channel on the best-selling set-top box.

Header image courtesy of sxsw.com

 

Seven Trends We Look Forward To At SXSW 2015

Posted on by Lab Team

Today marks the first day of 2015 South by Southwest (SXSW) Interactive Festival, and this year, the Lab has seven market trends that we are looking forward to exploring in the following days.

  1. Mobile Engagement Zooms in on Events and Locations
    We will be talking with Gimbal and Estimote, two leading beacon providers, to discuss how event and location-based targeting can help brands connect with their audiences at the right moments and places.
  2. Exchanging Value for Data With IoT
    The balance between personal data security and data-enabled value is a tricky one, and the Lab will be rethinking privacy in the Internet of Things with Kasisto and Button.
  3. The Future Living Room is for Gaming and Streaming
    The increase in streaming and gaming options provided by the likes of Twitch and LyteShot, is pushing the living room experience into new futuristic domain.
  4. The Internet of Things Will Be User-Centered
    With connected devices offering more user-centered experiences, we’ll be interviewing SnowShoe Stamp and WiActs about digital identity in the future of embeddables and wearables.
  5. Connected Car is Getting an Upgrade
    Connected car is changing the way we drive, and brands like Cargo, an open platform for connected cars, indicates that in-car connectivity will soon get another upgrade that could turn our vehicles into moving media channels.
  6. New Media Interfaces Lead the Future of Brand Experiences
    New advanced interfaces such as virtual reality or interactive touchscreens are opening up new opportunities to create innovative and engaging brand experiences. We plan to talk about such a future with Jaunt VR, LittleStar VR content platform, and EyeQ.
  7. Mobile Payment and Ecommerce To Shake Up Retail
    With promising new players like Clover and OpiaTalk emerging in mobile payment and ecommerce, the retail world is looking at a fundamental shake-up in the near future.

 

Header image courtesy of sxsw.com

 

McDonald’s Plans For SXSW

Posted on by Lab Team

Read original story on: AdAge

The 2015 South by Southwest festival is coming up this weekend, and McDonald’s has been announced as the big sponsor of the Austin-based media festival this year. Besides the usual business as an event sponsor, the company will also be hosting pitch sessions in three categories in which it hopes to innovate: restaurant experience, content creation and transportation and delivery.  Some industry insiders are not so optimistic on McDonald’s first official SXSW debut given the brand’s previous attempts to reach the millennial audience, but McDonald might just find the innovative ideas that it needs to stop its profit declines.