Tag: Tag Heuer

Apple has reportedly poached an sales executive from luxury watch brand Tag Heuer to help its upcoming launch of iWatch, which is rumored to be set for an October release. While Google is getting a head start over Apple in the smartwatch race, this move seems to indicate Apple’s intention to capture the high-end of the nascent wearable market by combining the sleek, elevated product design they are known for with its beloved iOS-exclusive app. Whether this positioning of iWatch as a premium device would work out for Apple remains to be seen, but with Apple in the ring, we sure are in for a real smartwatch battle later in the year.