Can you feel it in the air? That brisk breath of air may not be the weather; instead it’s the sharp inhale as retailers who have spent as much as nine months preparing for the holidays step back, square their shoulders, and prepare to face what Holiday 2009 may bring.
Every product you see, ad you read, sale you line up for was carefully orchestrated last spring when retailers (and brands who sell into retail) made their call on Christmas. Those decisions came during perhaps the darkest hours of the macro-economic news fest, coming off one of the toughest holiday seasons on record.
Imagine being the buyer who had to commit to inventory, pricing and terms? It must have felt more like prognostication than retail merchandising. I have been asked a lot lately to make my own call on the holiday season. It’s easy to predict the worse. Continue reading “Holiday bounceback thanks to…robotic hamsters?”
