Tag: twitter

Twitter’s Audacious Plan To Eliminate Passwords And Infiltrate Other Apps

Posted on by Lab Team

Read original story on: The Verge

Today at its first mobile developer conference in four years, Twitter announced two new ambitious products. First: it is releasing a new software development kit called Fabric that aims to transform Twitter from a business based purely on a single social platform into a diversified service aimed at every person and company that makes mobile apps.

In addition, Twitter is also introducing Digits, a login/password replacement service. Starting soon, developers will be able to use Digits to sign up users to their apps. The process has three steps: a login screen with an option to sign up via mobile device; a screen to enter your phone number, and a screen to enter the confirmation code Twitter sends you via SMS. How far will Fabric and Digits go to advance Twitter’s audacious expansion remains to be seen.

Twitter Is Bringing Audio To Your Feed

Posted on by Lab Team

Read original story on: ReadWrite

Instead of reading, you can now listen to your Twitter feed. Well, not all of it—just the tweets that include Twitter Audio Card, a new feature that lets users discover and listen to audio directly in feeds on both iOS and Android devices. Soundcloud and iTunes are the first to come on board, but Twitter says more partners are signing up. As Twitter continues to integrate multi-media experience to its service, brands will no doubt benefit from a diversified toolbox.

The French To Tweet Each Other Real Money Soon

Posted on by Lab Team

Groupe BPCE, the second largest bank in France, is set to announce a new service that will let their customers send money over Twitter, according toReuters. It’s unclear exactly how the service will work, but reportedly it will make use of the bank’s existing mobile payments system S-Money. This move positions Twitter as an alternative to the existing P2P payment services like Venmo. And as with the introduction of the “buy button” earlier last month in the States, it’s up to the consumers to embrace or reject the little blue bird’s entry into eMoney.

Amazon Launches #AmazonWishList To Further Social Media Integration

Posted on by Lab Team

Amazon is once again turning to Twitter to further the reach of its ecommerce empire. Now simply by replying with #AmazonWishList to any tweet that contains an Amazon product link, U.S. users can save linked products to their Wish List. This move follows the #AmazonCart, a similar initiative launched back in May that lets users add products to their Amazon shopping cart without leaving Twitter, now a vital cog in the global e-commerce.

Twitter Rolling Out The Buy Button

Posted on by Lab Team

Twitter continues its confident slide into e-commerce with the roll-out of a “buy now” button on both web and mobile portals. The new function allows users to buy products directly from a tweet with a few taps without ever leaving Twitter. The idea is to make mobile shopping quick and easy, so as to facilitate easy purchase. Twitter is currently working on this new feature with 28 partners, including retailers like Burberry and Home Depot, several big pop music acts, and some non-profits.

How Social Media Crashed The Emmy Party

Posted on by Lab Team

Even though the Emmys typically have the lowest ratings among the big four awards show, it is still a live-viewing-required “TV event” that brands and advertisers crave. And this year, instead of being content with mere celebrity tweets and updates, three major social media sites jumped in on the fun to bring an integrated experience to the show.

On the red carpet, Facebook used a comically large tablet, dubbed the “Mentions Box”, to let celebrities take questions from Facebook users and record their answers on it. The reply videos were then posted on the Emmy’s Facebook page. Meanwhile, a Twitter-branded zip-line camera swooped over the red carpet and pre-show, with the footage beamed to NBC’s Twitter account. Additionally, a Pinterest page set up by NBC was updated in real time with related content, with a lower third caption occasionally shown throughout the telecast—the first time Pinterest has been integrated into a major awards ceremony. Clearly, these platforms are trying to create an engaging “second screen” experience for viewers.

How To Customize A Car On Twitter

Posted on by Lab Team

Acura just sent out a new tweet that takes full advantage of the newly revamped Twitter Cards to let users configure their newest sedan model without leaving Twitter. The interactive tweet is part of a large campaign, developed by Mullen, to launch its newest offering, and could indicate the future of advertising on Twitter.

Why Twitter Tweaked Your Timeline

Posted on by Lab Team

Compared to Facebook’s ever-evolving algorithm-curated newfeed, Twitter’s timeline has been simple and linear: only tweets and retweets from the accounts you follow, organized in a strict reverse-chronological order. This distinction has become quite obvious in the current news cycle, with Ferguson news dominating Twitter chatter and ALS Ice Bucket Challenge taking over Facebook.

This difference is about to be erased with Twitter indicating it will add “popular or relevant content” to the constitution of timeline. This marks Twitter’s aim to gain more control on the content flow. While users may remain skeptical of such a shake-up, advertisers would no doubt welcome Twitter’s newest tweak, as it offers more freedom for branded tweets to filter through.

What’s New About Twitter’s New Promoted Video Ads

Posted on by Lab Team

Today Twitter launched a beta of Promoted Video ads, a service that will give brands a new set of video tools for uploading and distributing video on its platform. Interestingly, Twitter opted for a Cost Per View (CPV) ad buying model, only charging the advertisers by the play counts of branded videos. While the jury is still out on whether promoted videos will effectively create a more engaging brand experience on Twitter, advertisers will no doubt welcome this fair pricing model.

Tumblr: Better for Brands Than Facebook or Twitter?

Posted on by Lab Team

Facebook and Twitter are the go-to channels that emarketers usually choose for social media marketing, but Tumblr says it just might have certain advantages over those two when it comes to brand engagement.

In comparison to Facebook and Twitter, branded content, especially the creative ones, enjoys a significantly longer shelf-life on Tumblr. As a result, this allows for greater earned engagement long after the content would have expired on other platforms. Furthermore, Tumblr offers a mix of video, text, and image-sharing tools that brands are utilizing to better engage with their audience.