With plenty of connected home appliance currently on the market, competing IoT connectivity standards hurt their further popularization. Wink is a small New York startup with products—a hub box, a mountable control center, and a corresponding app—that aim to fix the fragmented home automation and tie together devices across competing standards: Wi-Fi, Bluetooth, and Zigbee. It is not the first company to attempt doing so, but what makes Wink stand out is the wide array of big-name partnerships that includes Honeywell, GE, and Philips.