As new media marketers, we know what our clients should be doing, what spaces they should be playing in; we have a whole laundry list of items we’d like them to implement. But too often, we don’t apply the same standards and strategies to our own online spaces and digital publishing faces.
Maybe it’s lack of dedicated resources, maybe it’s tightened budgets. Whatever the reason, we too must hold ourselves accountable to our digital content strategy. Continue reading “The nature of editorial is to evolve”
E3 2009 is my fifth E3, though I managed to miss the recent “awkward years.â€Â While the rumor was that this E3 would return to prior glory, I’ve been a bit disappointed – the show is much more guarded than in years past. The press conferences on Monday and Tuesday had some neat surprises, but few of those surprises managed to make it out to the show floor. 