SMS-Reactive Flowers

A new art exhibition in Australia features sculpture flowers that react to text messages. Created by Matthew Gardiner, the man behind Oribotics, a melding of origami and robotics, the faux flowers respond to text messages from around the world, opening, closing and growing just as any real flower would when exposed to sunlight.

In and of itself, this I realize this isn’t all that applicable to advertisers, but I do think Gardiner’s work really presents some interesting possibilities for mobile advertising beyond the standard text message marketing announcements that seem to be so common nowadays.

More photos and a link to the videos after the jump.

The flash video is available here. You can download an mpeg-4 of the video here.