Wha? Can it be true? Well, according to new research published in the journal of Applied Cognitive Psychology, the recall rate for advertisements shown during sexually-oriented televisions shows is actually lower than the recall rate for children-oriented television shows.
The study was conducted by exposing 18- to 31-year-old college students to ad-laden episodes of “Sex and the City,†and “Malcolm in the Middle.†Reach was significantly higher for the youth-oriented show.
From APB Marketplace:
“Todd Chanko with Jupiter Research says the study findings create a catch-22 for advertisers.“Ratings for shows with some kind of sexual or romantic content tend to be on the high side. And, of course, advertisers are interested in reach,†said Chanko.
But the content may be more riveting than the ads…â€
Neat!
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