Japan Outpaces U.S. In Android App Revenue For First Time

Revenues from the Google Play store in Japan have grown by a factor of 4.5, besting U.S. totals for the first time. Android is dominating the Japanese market and apps are proving more lucrative for developers as well, particularly with the growth of in-app purchases and advertising. As the President of Kontagent points out, Android may monetize less well than iOS, but user acquisition costs are lower.